Appy Perks: Gamified Loyalty Platform for SMBs
Appy Perks helps businesses bring in new foot traffic and build a loyal following without spending a fortune - through gamified deals, aka perks.
Topflight built a customer app to discover perks from local businesses and a web portal for SMBs to quickly spin up special offers.
Fintech
Swift/Kotlin
iOS/Android
UX/UI Design
Full-Stack
Total Cost: 750 hours
Length: 6 months
Type: Rapid Prototype, MVP, Ongoing
61% of smartphone shoppers use phones to find discounts or offers. - Google/Ipsos, U.S.
Riding the Digital Coupon Trend
50% of smartphone users worldwide are eager to receive real-time promotions. - eMarketer
77% of global loyality-program members prefer personalized promotions. - Nielsen
Good Deal-Hunting
The centerpiece of Appy Perks is the mobile app that offers Perks created by local businesses. Customers spin a Perks wheel to win special deals that can then be redeemed at local businesses.
Here's how we gamified the app:
geo-location
geo-based notifications
built-in mini game with random prizes
Yelp-like catalog of businesses
favorites, smart search, and filters
The app turns deal-hunting into a captivating money-saving game urging customers to explore and visit new venues.
Compare the advertising costs on the most popular social networks to Appy Perks
Smashing down the cost of social media advertizing
Businesses Earn Customer Loyalty
Businesses use Appy Perks’ portal to easily set up and manage Perks campaigns. They choose from preset popular campaigns or create custom perks.
To help business owners retain fans and attract new customers, we implemented:
dashboard with insightful reports
budgeting options to run campaigns
streamlined onboarding
targeted campaigns for birthdays, veterans, and college students
As a result, business owners build a loyal following by running extremely cost-effective ad campaigns.
Tech stack
Stripe
React
Google Maps
Swift for iOS
Kotlin for Android
From Idea
to Engaging App
Even though the client came with an elaborate plan, we had to take his vision through the entire development cycle. Thanks to our transparent agile process, the collaboration resulted in a timely and cost-efficient delivery:
Prototyping and validating the product-market fit
Coding and launching a proof of concept
Continuing development in sprints till an MVP is ready
This approach allowed us to work on the web and mobile apps simultaneously and deliver an enticing product faster.
“Topflight Apps went above and beyond to deliver a fantastic product. I wouldn’t even call it an MVP because I didn’t want to bring something to businesses that was only half working. They kept me on track, letting me know when features weren’t needed and when I needed to expand my original vision.”
David Avne
More than a Loyalty Platform
While perks are central to the app’s functionality, it’s way more than a loyalty platform.
The web portal for SMBs is also an ad platform where they can bid for premium spots on the consumer app.
rapid prototyping
agile development
intimate knowledge of iOS and Android
client’s thought-out product vision
Appy Perks puts the fun back into discovering local businesses. SMBs and customers connect through an engaging gaming experience.
The Appy Perks loyalty platform became a reality thanks to:
Win Customers with a Spin
© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514
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