How We Find Product-Market Fit For Any App We Build
UX Design Sprint
A flawlessly-coded app is worthless if no one uses it. We use rapid prototyping to build an optimal user experience. The prototype is a rough draft with just foundation and carpentry. But, it lets us iterate quickly and figure out what features will and won’t make it into the app based on the concept of a Minimal Viable Product that brings genuine value to your customer. During this time, we test our interactive Invision prototypes with prospective customers and iterate the design to find product-market fit.
Now that we have our user experience locked down, we turn the project to our user interface designers who add the polish that makes it visually appealing. Now we get to bring to life how your app will look and feel. Iconography, branding, animation, and other visual “magic” have long been documented to increase conversions. This is about making the story look and feel incredible so customers engage with your app.
As product designers, we balance creative ambition with pragmatism. We go through the designs to try to find possible roadblocks and suggest alternative implementations. We investigate APIs and code libraries to analyze the feasibility of development. We explore off-the-shelf solutions that could accelerate development. At the end of discovery, we have a backlog of engineering tickets, along with high and low estimates for development.
Coding and Programming
This is the point at which all the previous work comes together. Led by your product manager, our developers code the app according to Agile Development. We break up the backlog of tickets into 2-week sprints. We discuss tasks and write code with total transparency so you’re never left to wonder. At the end of the sprint, the product manager holds a check-in with you to update you on progress, demo the sprint, and report how we’re doing relative to estimates and timelines.
Quality Control and Testing
At this point, we conduct quality control testing internally and externally. We write unit tests, which are tests that automatically test new code as it’s written to make sure it passes. Next we perform beta testing along with our clients, to ensure that the site is working the way it was intended and according to the original story. We check for typos, broken links, security, forms, design compliance, mobile responsiveness, page loading speed, and anything else that a customer might experience. By the end of this phase, everything is ready for real customers.
Launch and Beyond
Now that we have crossed the t’s and dotted the i’s, we launch your beautiful new app onto the Internet and app stores. We give you everything you need to run your app and continue to fulfill your mission. At this point, most of our clients choose to retain us as a long-term development partner to support the app and make improvements over time. We can address any bugs that arise, add enhanced microinteractions for user engagement, build new features from the roadmap, and maintain the servers to handle growing user traffic.
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Our industry-leading expertise with app development across healthcare, fintech, and ecommerce is why so many innovative companies choose us as their technology partner.