Idea to Prototype

in 6 weeks

Get your hands on user-focused, deeply researched, and tested prototypes so you can develop cost-effectively and with total confidence.

The Complete Guide To Prototyping

What is it?

When founders are not yet decided on the best way to build their product, we recommend engaging in a collaborative process we call product discovery, that allows us to define the digital ecosystem that will best satisfy the needs of your business and its users.

After product discovery, we focus on designing key parts of your application, in order to run those through a user test. This allows us to make the application tangible and rapidly validate or refute basic product assumptions, using real users. Weeding out product and usability issues as early as possible ensures leaner and cheaper MVP development.

Why do we do it?

Best satisfy the needs of both your users and your business

Clarify key features and requirements needed to meet those needs

Optimise and plan budgets before launching into design or development

Improve go-to-market time by focussing on a concrete roadmap and prioritising

Turn written concepts into tangible design assets

Rapidly validate business proposition and app features

Reduce wasted development

Improve go-to-market time by catching and correcting issues early

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“They went above and beyond to deliver a product that exceeded expectations."

Robert Williams CEO, Athcorp

Explore Our Work

Activities

We structure our rapid prototyping along the following activities:

Interviews / Knowledge transfer

Three in-depth hourly interviews with yourself and co-founders to transfer domain-specific knowledge, identify the pain points or process inefficiencies, and brainstorm how we can solve them using digital products.

01.

Identifying key system components

We map out key IT components, central to delivering the envisaged services. Examples might include mobile and web apps, a chatbot, content management system, back end, admin panel, cloud infrastructure, or useful 3rd-party API integrations.

02.

Mapping user journeys

We now map out journeys, which describe when and how stakeholders interact with the services and apps, and which system components drive those interactions.

03.

Features

We finish the phase by listing all features we’d like to consider, including those that we may not execute in the MVP (Minimum Viable Product) or first release.

04.

Design

Based on existing specifications, a dedicated UX/UI designer brings your concept to life in 10 concrete screen designs. This number has been proven to be optimal to focus on the app’s core values. The iterative design process involves your feedback and moves from wireframes to polished screen designs.

05.

Prototype

We finish the phase by listing all features we’d like to consider, including those that we may not execute in the MVP (Minimum Viable Product) or first release.

06.

User test

Finally, the prototype is presented to 5 test users, either sourced online or provided by the client, with a concrete set of test scenarios and tasks. We monitor how well users understand the product proposition and how well the interface performs.