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Appy Perks: Gamified Loyalty Platform for SMBs

Appy Perks helps businesses bring in new foot traffic and build a loyal following without spending a fortune - through gamified deals, aka perks.

Topflight built a customer app to discover perks from local businesses and a web portal for SMBs to quickly spin up special offers.

Fintech

Swift/Kotlin

iOS/Android

UX/UI Design

Full-Stack

Schedule Consultation

Total Cost: 750 hours

Length: 6 months

Type: Rapid Prototype, MVP, Ongoing

61% of smartphone shoppers use phones to find discounts or offers. - Google/Ipsos, U.S.

Riding the Digital Coupon Trend

50% of smartphone users worldwide are eager to receive real-time promotions. - eMarketer

77% of global loyality-program members prefer personalized promotions. - Nielsen

Good Deal-Hunting

The centerpiece of Appy Perks is the mobile app that offers Perks created by local businesses. Customers spin a Perks wheel to win special deals that can then be redeemed at local businesses.

Here's how we gamified the app:

geo-location

geo-based notifications

built-in mini game with random prizes

Yelp-like catalog of businesses

favorites, smart search, and filters

The app turns deal-hunting into a captivating money-saving game urging customers to explore and visit new venues.

Compare the advertising costs on the most popular social networks to Appy Perks 

Smashing down the cost of social media advertizing

Businesses Earn Customer Loyalty

Businesses use Appy Perks’ portal to easily set up and manage Perks campaigns. They choose from preset popular campaigns or create custom perks.

To help business owners retain fans and attract new customers, we implemented:

dashboard with insightful reports

budgeting options to run campaigns

streamlined onboarding

targeted campaigns for birthdays, veterans, and college students

As a result, business owners build a loyal following by running extremely cost-effective ad campaigns.

Tech stack

Stripe
React

Google Maps

Swift for iOS
Kotlin for Android

From Idea
to Engaging App

Even though the client came with an elaborate plan, we had to take his vision through the entire development cycle. Thanks to our transparent agile process, the collaboration resulted in a timely and cost-efficient delivery:

Prototyping and validating the product-market fit

Coding and launching a proof of concept

Continuing development in sprints till an MVP is ready

This approach allowed us to work on the web and mobile apps simultaneously and deliver an enticing product faster.

“Topflight Apps went above and beyond to deliver a fantastic product. I wouldn’t even call it an MVP because I didn’t want to bring something to businesses that was only half working. They kept me on track, letting me know when features weren’t needed and when I needed to expand my original vision.”

David Avne

More than a Loyalty Platform

While perks are central to the app’s functionality, it’s way more than a loyalty platform.

The web portal for SMBs is also an ad platform where they can bid for premium spots on the consumer app.

rapid prototyping

agile development

intimate knowledge of iOS and Android

client’s thought-out product vision

Appy Perks puts the fun back into discovering local businesses. SMBs and customers connect through an engaging gaming experience.

The Appy Perks loyalty platform became a reality thanks to:

Win Customers with a Spin

© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514

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Irvine, CA 92614

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