Treatment Planning App for a MedSpa
Uberizing Cosmetic Boutique Services
Lisa Goodman founded GoodSkin Clinics in LA and NY to bring over to the U.S. the unique European anti-aging techniques, based on a personalized diagnostic approach.
That’s when Lisa decided it was time for an innovative, healthy-aging skincare app.
reinvigorate the shopping experience for their customers
help practitioners create personalized treatment plans
handle payments and a customer loyalty program
Merging Patient and Practitioner Experiences in One App
Initially, Topflight was called on to create a white-glove mobile experience for GoodSkin customers so they could easily explore the clinic’s services and shop for a quote.
Practitioner Features
First of all, we enhanced the app with features accessible to GoodSkin staff:
treatment plans
payments
quotes sending
The practitioners could bring up the app during consultations to put together a treatment plan and then initiate and process the payment.
However, it quickly became evident that the app could do so much more by creating a streamlined and engaging experience for both customers and GoodSkin personnel.
loyalty program
gifts & discounts
They could also use the app to send quotes to customers and fine-tune their loyalty program by creating custom rewards and tiers.
Patient Features
review services
view before/after samples
watch educational videos
ask for a quote
chat with a representative
On the patient side of the app, we focused on making the clinic’s services easily accessible, engaging, and informative:
Patient Features
Practitioner Features
Ideal Tech Stack
Instead of creating separate apps for iPad and iPhone, we used React Native to build a single app. The outcome? An exceptional user experience on iPads, which we gracefully downgraded for iPhones.
To enable on-the-spot payment processing, we integrated the app with a Bluetooth credit card reader by Stripe. As a result, GoodSkin started collecting payments by swiping cards in the reader or manually entering card details into the app.
Card Reader Integration
Technology Stack
React Native
Swift
Twilio
AWS
SES
Stripe Terminal SDK
Google Photo API
React Native
To add a touch of personality, the app automatically matches GoodSkin services with customers’ areas of concern, ethnicity, age, and other physical attributes.
Patient-Service Match
Engaging Technologies
Support for Google Photos
While creating a treatment plan, users can add their photos by taking a picture or uploading a photo from the gallery. Practitioners can also upload images from Google Photos.
Engaged Patients and Empowered Practitioners
The GoodSkin app is live in the App Store, sporting 5-star reviews. The company enjoys well-deserved attention in the media spotlight and reaps the benefits of having a digital channel for engaging and keeping in touch with its customers, especially during the pandemic.
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While working on the user-facing app changes, we also had to solve some technical challenges.
Technicalities
GOODSKIN
The clinics use modern equipment and the latest know-how from the European cosmetic industry to help their customers rejuvenate while preserving an “untouched look.”
To reinforce the image of a forward-thinking medspa, GoodSkin needed a solution to:
As a side effect, the approach guarantees a swift migration to Android when the timing is right, without the extra strain on the budget.
“Topflight Apps is accommodating and flexible. When we changed the direction of the project, they were able to roll with it. They came up with additional functions we weren’t even thinking about. Their team understood how to make our app user-friendly.”
Lisa Goodman
founder of GoodSkin Clinics
Technicalities
© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514
Total Cost: 1,100 hours
Length: 1 year 10 months
Type: Prototype, Development, Ongoing
MVP v1: 600 hours, 7 months
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