case study

Joovv
Light Therapy App

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When Software Lags Behind Hardware

Joovv, a SoCal photomedicine pioneering company, was readying to launch its brand-new light therapy devices. The slick high-tech design, rave reviews, and positive clinical trials — everything pointed to a successful launch.

Except for a companion mobile app.

Compared to the latest hardware, the Joovv app had to catch up on so many fronts: 

To make a real splash, Joovv needed a genuine next-gen app to accompany their next wave of light therapy gadgets.

joovv app starting page

lack of support for new hardware

outdated look & feel

connectivity technical issues

no engaging features for customers

Building
Next-Gen Light Therapy App

Right from the start, we knew we weren’t solving just the design challenge. Besides a major design revamp, we had to enhance the app with advanced features, solve quite a few technical issues, and ensure its HIPAA compliance.

We ended up developing a brand new app that worked equally well with Joovv’s legacy devices and its brand-new hardware.

Catching Up to Hardware

To make light therapy sessions more engaging, we upgraded the app with a few features:

goals setting
(sessions per week/month)

notification reminders

background processing & session recovery

We also had to tune up the app into working with the new hardware options:

display alarm clock & battery level

select ambient mode

retrieve session history from devices

To help the company coordinate its marketing efforts, we built a web portal where Joovv could:

More than Remote Control

manage users and notifications

review app usage metrics

sync user data with a CRM

manage firmware updates

Technicalities

While working on the user-facing app changes, we also had to solve some technical challenges.

joovv case study screenshots

Cross-Platform

First, we had to keep the app available on iOS and Android. Thinking ahead about the app’s long-term maintenance and support, we decided to go with React Native.

Another technical challenge was to keep the app compatible with the legacy devices while adding support for the latest hardware. To achieve that, we had to recover the BLE commands from the original codebase and reuse them in a clean new code.

BLE

Tech Stack for Building an IoT Medical App

react native logo
BLE  logo
node JS logo
AWS logo
hubspot logo
amazon cognito logo
mongo db logo

We wouldn’t be telling the whole story if we skipped HIPAA compliance. The light therapy app pulls user data, e.g., height, weight, and birthdate, from Apple HealthKit and Google Fit. So we had to ensure its full HIPAA compliance:

HIPAA Compliance and IEC 62304

end-to-end data encryption at rest and during a sync

Amazon Cognito for secure user authorization

forced data transit over secure TLS/SSL connections

On top of that, we had to make the app comply with the IEC 62304 standard that regulates security requirements for IoT medical software.

When Software and Hardware Work in Tandem

The Joovv app has become the last missing brick in the Joovv ecosystem, contributing to user engagement and guaranteeing premium service on a par with the company’s hardware.

We’re proud to continue helping Joovv push light therapy into the masses with their revolutionary high-end light therapy devices, helping people get healthier and happier. 

As a result, the original light therapy app turned into something bigger: a personal light therapy assistant and remote control on the surface and a powerful marketing tool on the inside.

joovv app screenshots

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While working on the user-facing app changes, we also had to solve some technical challenges.

Technicalities

© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514

Total Cost: 2,100 hours

Length: 1 year 2 months

Type: Prototype, Development

MVP v1: 900 hours, 6 months

Type: Prototype, Development

Length: 1 year 2 months

Total Cost: 2,100 hours

MVP v1: 900 hours, 6 months

Official Light Therapy Partner

Joovv has been the official light therapy partner of the SF 49ers since the 2019 NFL season.

1691 Kettering St.
Irvine, CA 92614

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