Introducing the Vision to Traction System
Smart Founders are always looking for the best way to realize their product vision. The problem is that it is hard to demonstrate what the founder envisions, raise the necessary funds to carry the project forward, and assemble an experienced product team. To solve this problem, Topflight is offering the world's first Vision to Traction (VTS) System that guarantees our clients will be fully satisfied with the results we deliver.
How does it work?
We’ve broken the system down into a simple 5-step process.
Tier 1
$200,000
USD / Mo
Up to a 24 person team (75% dedicated team, others shared)
100%
75%
75%
75%
75%
Tier 1
License Fee for the "Vision to Traction" System
$200,000 USD / Mo
Up to a 24 person team (75% dedicated team, others shared)
75% (1 month)
Project Team Size
(# varies based on project scope and development phase)
75% (3 to 5 months)
75% (3 to 5 months)
75% (6 to 12 months)
75% (12+ months)
1. Confirm Product Vision
1
Confirm Product Vision
In the first step in the VTS system, we collaboratively define the digital ecosystem that will best satisfy the needs of your business and its users. Includes:
Rapid Design Iterations to Create a Compelling Multi-screen Visual Prototype
Help to Assess Market Interest, Build Stakeholder Consensus and Impress Prospective Investors
2. Demonstrate Value Proposition
2
Demonstrate Value Proposition
We focus on designing key parts of your application through Iterative Design. This allows us to make the application tangible and rapidly validate or refute basic product assumptions, using real users. Includes:
Rapid Development of a "killer demo"
Architect Core Functionality
Design Key User Experience Elements
Design Scalable Architecture
3. Build and Refine the MVP
3
Build and Refine MVP
Keeping what works really well and weeding out product and usability issues as early as possible ensures a faster, cheaper path through the third step of rapidly developing your MVP. Includes:
Compliance related updates (HIPAA)
DevOps
4. Develop and Launch the Product
Develop and Launch the Product
It’s Launch day. Your product is released out in the world for everyone to see. Includes:
Rapid Development of Launched Product
Manage Alpha, Beta, and Release Process
Refining product based on real-world use
Iterating the product to improve market fit
4
5. Deliver Traction
5
Deliver Traction
Now we leap straight into the final step of encouraging your product’s Growth in every way possible, including additional development, fundraising, strategy, and other forms of support. Includes:
Rapid Refinement of Launched Product
Conversion Funnel Analysis and Optimization
Scaling customer base to profitability
Moneyback Guarantee at End of Each Step
(Refund % applies to the prior 3 months' payments)
Tier 2
License Fee for the "Vision to Traction" System
$80,000 USD / Mo
Up to a 12 person team (30% dedicated team, others shared)
50% (1 month)
Project Team Size
(# varies based on project scope and development phase)
50% (3 to 5 months)
50% (3 to 5 months)
50% (6 to 12 months)
50% (12+ months)
1. Confirm Product Vision
1
Confirm Product Vision
In the first step in the VTS system, we collaboratively define the digital ecosystem that will best satisfy the needs of your business and its users. Includes:
Rapid Design Iterations to Create a Compelling Multi-screen Visual Prototype
Help to Assess Market Interest, Build Stakeholder Consensus and Impress Prospective Investors
2. Demonstrate Value Proposition
2
Demonstrate Value Proposition
We focus on designing key parts of your application through Iterative Design. This allows us to make the application tangible and rapidly validate or refute basic product assumptions, using real users. Includes:
Rapid Development of a "killer demo"
Architect Core Functionality
Design Key User Experience Elements
Design Scalable Architecture
3. Build and Refine the MVP
3
Build and Refine MVP
Keeping what works really well and weeding out product and usability issues as early as possible ensures a faster, cheaper path through the third step of rapidly developing your MVP. Includes:
Compliance related updates (HIPAA)
DevOps
4. Develop and Launch the Product
Develop and Launch the Product
It’s Launch day. Your product is released out in the world for everyone to see. Includes:
Rapid Development of Launched Product
Manage Alpha, Beta, and Release Process
Refining product based on real-world use
Iterating the product to improve market fit
4
5. Deliver Traction
5
Deliver Traction
Now we leap straight into the final step of encouraging your product’s Growth in every way possible, including additional development, fundraising, strategy, and other forms of support. Includes:
Rapid Refinement of Launched Product
Conversion Funnel Analysis and Optimization
Scaling customer base to profitability
Moneyback Guarantee at End of Each Step
(Refund % applies to the prior 3 months' payments)
Tier 3
License Fee for the "Vision to Traction" System
$20,000 USD / Mo
Up to a 8 person team (15% dedicated team, others shared)
50% (1 month)
Project Team Size
(# varies based on project scope and development phase)
25% (3 to 5 months)
25% (3 to 5 months)
25% (6 to 12 months)
25% (12+ months)
( *See Deferred Payment Options and Fundraising Services for Startups )
1. Confirm Product Vision
1
Confirm Product Vision
In the first step in the VTS system, we collaboratively define the digital ecosystem that will best satisfy the needs of your business and its users. Includes:
Rapid Design Iterations to Create a Compelling Multi-screen Visual Prototype
Help to Assess Market Interest, Build Stakeholder Consensus and Impress Prospective Investors
2. Demonstrate Value Proposition
2
Demonstrate Value Proposition
We focus on designing key parts of your application through Iterative Design. This allows us to make the application tangible and rapidly validate or refute basic product assumptions, using real users. Includes:
Rapid Development of a "killer demo"
Architect Core Functionality
Design Key User Experience Elements
Design Scalable Architecture
3. Build and Refine the MVP
3
Build and Refine MVP
Keeping what works really well and weeding out product and usability issues as early as possible ensures a faster, cheaper path through the third step of rapidly developing your MVP. Includes:
Compliance related updates (HIPAA)
DevOps
4. Develop and Launch the Product
Develop and Launch the Product
It’s Launch day. Your product is released out in the world for everyone to see. Includes:
Rapid Development of Launched Product
Manage Alpha, Beta, and Release Process
Refining product based on real-world use
Iterating the product to improve market fit
4
5. Deliver Traction
5
Deliver Traction
Now we leap straight into the final step of encouraging your product’s Growth in every way possible, including additional development, fundraising, strategy, and other forms of support. Includes:
Rapid Refinement of Launched Product
Conversion Funnel Analysis and Optimization
Scaling customer base to profitability
Moneyback Guarantee at End of Each Step
(Refund % applies to the prior 3 months' payments)
License Fee for the "Vision to Traction" System
Project Team Size
(# varies based on project scope and development phase)
1. Confirm Product Vision
(1 month)
2. Demonstrate Value Proposition
(3 to 5 months)
3. Build and Refine the MVP
(6 to 12 months)
4. Develop and Launch the Product
(6 to 12 months)
5. Deliver Traction
(12+ months)
Moneyback Guarantee
(% shown is available upon request at the 3-month check in point after each step)
Tier 2
$80,000
USD / Mo
Up to a 12 person team (50% dedicated team, others shared)
100%
50%
50%
50%
50%
Tier 3
$20,000
USD / Mo
Up to a 8 person team (25% dedicated team, others shared)
100%
25%
25%
25%
25%
The VTS isn’t just a service, it’s an ecosystem of moving parts and collaboration to encourage the success of your project, from your vision to your project’s traction, and everything in between.
Who is it for?
You’re looking for a business partner to collaborate with, not a vendor to outsource to.
You’re looking for a partner with industry experience to aid your project not just in development, but in strategy, fundraising, and other forms of support.
You understand that taking an MVP to market as quickly as possible - then refining features with each design round - is the best strategy for creating a digital product.
Ready to get started?
© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514
Tier 1
$200,000
USD / Mo
Up to a 24 person team (75% dedicated team, others shared)
75%
75%
75%
75%
75%
License Fee for the "Vision to Traction" System
Project Team Size
(# varies based on project scope and development phase)
Moneyback Guarantee
Tier 2
$80,000
USD / Mo
Up to a 12 person team (30% dedicated team, others shared)
50%
50%
50%
50%
50%
Tier 3
$20,000
USD / Mo
Up to a 8 person team (15% dedicated team, others shared)
50%
25%
25%
25%
25%
1. Confirm Product Vision
(1 to 2 months)
1
Confirm Product Vision
Step 1 is about taking the “Vision” for the product in someone’s head and moving it into a tangible set of product/prototype screenshots that the founder and others can understand, contribute to and/or invest in.
Rapid Design Iterations are Used to Create a Compelling Multi-screen Visual Prototype
Help to Assess Market Interest, Build Stakeholder Consensus and Impress Prospective Investors
2. Demonstrate Value Proposition
(3 to 5 months)
2
Demonstrate Value Proposition
Step 2 is about taking the “Visual Prototype” and moving it into a series of working code modules that demonstrate the “Killer Demo” features in a way that highlights what makes the product both different and better.
Rapid Development of a "killer demo"
Design Key User Experience Elements
Architect Core Functionality
Design Scalable Architecture
3. Build and Refine the MVP
(3 to 5 months)
3
Build and Refine MVP
Step 3 is about taking the “Killer Demo” and moving it into an “MVP” form where it can actually be used by you to do some level of useful work and gather feedback from actual users.
Rapid Development of MVP
Deploy the MVP to Pilot Customers, sample/measure their reaction, and evolve the MVP to increase satisfaction
Included Services: Medical Officers, Compliance Officer, DevOps, etc.
4. Develop and Launch the Product
(6 to 12 months)
4
Develop and Launch the Product
Step 4 is about taking the “MVP” and moving it into a fully functional “Version 1” of the software, launching the product, and making the first sets of refinements based on market data from paying customers.
Rapid Development of Launched Product
Refine product based on real-world use, market and iterate the product to improve product-market fit.
Manage Alpha, Beta, and Release Process
5. Deliver Traction
(12+ months)
5
Deliver Traction
Step 5 is about taking the “Launched Product” and moving it forward to the point that significant traction is delivered in terms of users, revenue, and ultimately profits.
Rapid Refinement of Launched Product
Scaling customer base to profitability
Conversion Funnel Analysis and Optimization
Please review our FAQs for a better understanding of how this works
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