Walker Tracker: Fall in Love with a Step-Tracking App, Again
Case Study
Android
Refactoring
UX/UI Revamp
React Native
Walker Tracker is a digital wellness platform allowing businesses to run engaging step-counting challenges and other healthy activities for their employees.
The company’s Android app had long suffered from poor ratings and negative user reviews, making it harder to onboard new customers and achieve higher traction.
How we helped:
4.6 stars
up from a 2-star rating
tracked across 73,000 teams in the US
316+ billion steps
more users love, rate, and review the app
55% more reviews
Mobile App Teardown
Before proposing any enhancements, our team had
scrutinized the entire app, trying to explain poor ratings:
- step tracking sync issues
- loose step counting
- random interface glitches
We then tried to reason out the pile of negative reviews:
- only 1% of customers reviewed the app
- people confused reviews with customer support
Before
After
Strategy for Boosting App Rating
The app teardown proved we had to secure more 5-star reviews and funnel out feature requests and bug reports from Google Play.
We added a prompt to send high scores and positive reviews from the app to Google Play and less favorable feedback to support.
As is often the case with software, the sizeable chunk of work remained behind the scenes:
- added rules for triggering the prompt
- built the prompt & private feedback form
- set up email notifications for customer support
- integrated the Google Play’s in-app review API
Naomi M
These guys were fast, affordable and friendly. They were responsive to all emails and texts. They did a fantastic job.
Shannan Hare P.
This app us by far the most user friendly walker tracker out there. Even if you happen to forget to put your numbers in at the day
Vijay Barve
I am loving the app after the update. The fresh look is pleasing. I use it in sync with Google fit and this one gives me nice
Tiana Le
I use the walker tracker app to stay motivated and active. I have my misfit device connected and it works great.
Chase Sterling
I love Walker Tracker! I used to use Fitbit but now use a Misfit tracker and it syncs perfectly. I really enjoy the social feed
Snatching Low
- Hanging Fruit
Besides introducing the Rate Us prompt, we rehashed Walker Tracker's design, removed pesky bugs, and upgraded the app with engaging features:
- Added a customer support section
- Fixed data sync issues
- Updated code to the modern OS patterns
- Included wellness tips
- Added an option to create challenges in the app
To help the company drive wellness initiatives among a wider audience, we worked on the accessibility features. That opened up the platform to people with poor eyesight.
The Dynamics of the App's Scores After the Update
Agile Delivery
True to our DNA, we set up an agile workflow, aiming for faster time-to-market and complete transparency.
Using agile, we gradually implemented improvement ideas through scheduled app upgrades for iOS and Android.
For the client, agile feels like hiring a dedicated in-house team, minus overheads.
- Creative collaboration across design, development, and product strategy
- ClickUp-based transparent project management
- Cooperation with the client’s server-side team
- Fast iterations pushing features and fixes to users
- Robust QA to cement positive user experience
Tech stack
React Native
AWS
Firebase
Amplitude
Crashlytics
Mapbox
Google Fit
Apple Health
Samsung Health
Happy Walkers
Today, Walker Tracker receives 1.7x more reviews as customers fall in love with the app again. We keep releasing new features, using the momentum to propel the app into the 5-star league, where it truly belongs.
- Improved the app’s rating from 2.3 to 4.6
- 1.7x more user reviews
- Created a more engaging user experience
- Gained 18.8K/968 ratings on the App Store/Google Play
Topflight also rewrote source code to simplify the app's maintenance. We continue upgrading the Walker Tracker apps and its web portal.
© 2023 Topflight LLC. All rights reserved. Topflight is an equal opportunity employer.
© 2023 Topflight Foundation. Topflight Foundation is a 501(c)(3) and all donations are tax-deductible. EIN 82-2671514
Total Cost: 6,200 hours
Length: 2 years 3 months
Type: Prototype, Development, Ongoing
Type: Prototype, Development, Ongoing
Length: 2 years 3 months
Total Cost: 6,200 hours
MVP v1: 900 hours, 7 months
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