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CASE STUDY MVP

Appifying a 12-week
healthy habit builder

We designed an easy-to-use, engaging, and multi-device platform tasked with building and reinforcing healthy habits based on our client’s 10-week program.

How the 12-week habit-building program works:

3

OVERVIEW

Building an MVP to drive gym
membership, improve health,
and inspire long-term results.

CrossFit Apollo, a specialized gym in Las Vegas, developed and tested a 10-week habit-building program amongst members to drive real, life-changing results beyond the gym. Difficult to adhere to with pen and paper, however, we were hired to brainstorm digital strategy for the program, design frictionless architecture, and develop essential features to inspire member wellness, increase inactive membership engagement, and drive new membership revenue.

Taking inspiration from the CrossFit culture, we designed an MVP that put first education around the importance of good habits, and only then focused on reinforcing tracking efforts. We embraced design that promoted easy engagement and minimal effort to track habits, read articles, and compete with friends so that users would remain at the center of their journey to better health, not the app itself.

BRAND IDENTITY
WEB DEVELOPMENT
COPYWRITING
UI/UX
IOS APP
CREATIVE DEVELOPMENT

mobile1

Important
activities, first.

Fast engagement means smarter delivery. The MVP adapts to the users’ logged efforts to keep them on track and help them understand the importance of each step of their journey.

Important
activities, first.

Fast engagement means smarter delivery. The MVP adapts to the users’ logged efforts to keep them on track and help them understand the importance of each step of their journey.

mobile1

Designed for
ease-of-use.

We knew that our target users were busy, and many of them had tried and failed at tracking habits before. By designing a more effective tracker without bells and whistles, we could promote “in-and-out” use of the app for even the busiest, ultimately keeping them focused on their gym goals, too.

Designed for
ease-of-use.

We knew that our target users were busy, and many of them had tried and failed at tracking habits before. By designing a more effective tracker without bells and whistles, we could promote “in-and-out” use of the app for even the busiest, ultimately keeping them focused on their gym goals, too.

Analytics for the
whole picture.

Users can choose which habits to view on the Analytics page to understand where they’re achieving their best or single out where and why they’re falling behind.

Analytics for the
whole picture.

Users can choose which habits to view on the Analytics page to understand where they’re achieving their best or single out where and why they’re falling behind.

Grounded in
daily education.

Each week the app introduces a new habit accompanied by a brief article, detailing the importance and impact of consistent healthy balance.

Grounded in
daily education.

Each week the app introduces a new habit accompanied by a brief article, detailing the importance and impact of consistent healthy balance.

Bringing the
competition with you.

That sense of competition in the gym now goes home with members as they level up on the other important habits at the center of their healthy lifestyles.

Bringing the
competition with you.

That sense of competition in the gym now goes home
with members as they level up on the other important
habits at the center of their healthy lifestyles.

They listened and collaborated, brainstorming to build a product that brought their knowledge and our vision together. We had more people sign-up for our current challenge than who signed-up in all of last year’s challenges combined. We only hear rave reviews with the website Topflight Apps built. They did an amazing job.

 

Chad Cole
Founder, Habitap

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