All I need to start learning something right now is pull up my smartphone and open an educational app. Similarly, if I were to teach you something, I could spin something like Google Classroom, upload my learning materials, and start spreading knowledge. Don’t we live in the best time in history for learning?
It’s no surprise then to see startups and incumbents alike create learning apps in a frenzy, trying their best to digitize education. If you’re one of them and want to develop educational apps, this blog will help you set the wheels in motion.
Table of Contents:
- Online Learning App Market in 2021
- Types of Educational Apps
- Top 10 Successful Learning Apps on the Market
- Must-Have Features for a Winning Educational App
- Build a Winning Educational App in 4 Steps
- Education App Development Best Practices
- What Can We Learn From Top Educational Apps?
- How Much Does it Cost to Make an Educational App?
- Monetization Strategy
- Our Experience in Educational App Development
Online Learning App Market in 2021
The educational apps market is white-hot right now. The truth is the edtech industry had been growing steadily even before the pandemic, but after COVID-19 made online education a must, edtech investments really spiked.
Some key facts to consider when planning educational app development include:
- U.S. edtech companies raised 2.2b in 2020
- Education is the second most popular category in the App Store and #1 in Google Play (if we don’t count Games)
- Largest funding deals went to edtech companies selling directly to consumers
If that’s not enough of an incentive to invest in education application development in 2021, here’s a couple of quotes:
Types of Educational Apps
I’m sure you have a better idea of what type of learning application you want to create, but let’s look at all available options. It may spur your imagination.
First of all, educational solutions may target:
- learners and their parents or guardians
You may also think of other potential users like school administration or advertising agencies (interested in placing ads on your education platform). It’s important to remember that you will probably need an extra layer for managing your digital product provision.
Beyond that, it’s the wild west. For example, G2 lists 30 subcategories for education software, including:
- learning management systems (LMS)
- classroom management software
- education ERP applications
We’ll take a look at the most notable categories when reviewing the top learning apps.
All you really need to know about the types of educational apps is whom your product will serve and how you will help this target audience achieve their learning goals in the most efficient way.
Top 10 Successful Learning Apps on the Market
Before we tell you how to create an educational app for Android and iOS, I suggest we dive right into the review of your competitors. If you’re envisioning a custom developed mobile app for educational purposes, you absolutely have to know who your main competitors are.
I’ve used SensorTower to analyze the top educational apps in 2020-2021, and here’s the list I came up with:
These very applications have dominated the top ten free and top-grossing apps throughout 2020 and the beginning of 2021 in the App Store. There has to be a reason, right?
How about we analyze them a little? I bet it will give us some basic understanding of what type of educational solution can help you grab a decent piece of that $1.6 trillion edtech market. Or a bit of $2.2 billion in venture capital (raised by edtech startups in 2020), for starters.
A quick intro to all the trending mobile learning products, so you know what they are in general.
Duolingo and Babbel — language learning.
Mathway and Photomath — help users crack through math problems with explanations.
ABCmouse — one of the most popular apps for kids that covers reading, math, art, and music.
Google Classroom — connects teachers with students in a virtual classroom.
Picture This — identifies a plant in a photo, tells the user how to care for it, and keeps track of watering, etc.
Epic — a digital library for young children.
Kahoot — create and play quizzes.
Socratic — think Google search for scholars on AI steroids, optimized for learners.
Winning education apps by audience
Out of 10 applications, 6 target learners only, and 4 both learners and teachers. It’s worth noting that the apps targeting both user groups include two interface variants — it’s almost like having two products in one.
When you build a learning app like that, the upside is the economy during development because you get to reuse blocks that are common for all users. However, the potential downside is that as an app grows with features, the differing logic for user groups may come into conflict. So you may find yourself trying to squeeze two code bases under the same facade, which makes little sense.
Most applications target grownups, with only two catering to children’s educational needs in terms of age.
Winning education apps by activities
What do these applications allow users to do?
- language learning x2 (Duolingo and Babbel)
- math x2 (Mathway and Photomath)
- 2 applications that help teachers organize learning activities (Google Classroom and ABCmouse)
- reading for children x1
- 1 application to spark curiosity about plants and teach how to care for them
- quizzes x1
- self-studying x1
Winning education apps by subject
If we look at what kind of subjects these apps teach, we’ll discover that the majority focuses on a single subject like learning a foreign language or practicing math.
Probably only Google Classroom, Socratic, and ABCmouse don’t have a single subject, helping learners and instructors connect on multiple (or unlimited) topics.
Are we missing any popular edu apps here?
To give you a better insight into what your competition looks like, here’s a snapshot of other applications that have been noticed in the top ten list of free and top-grossing apps on the App Store between January 2020 and February 2021:
Obviously, there are many other types of educational products to choose from, and by no means should you be discouraged by the competitors. That just shows the demand for e-learning is there, and if you believe that you can build an educational app with some unique features, you should absolutely go for it.
By the way, we can show you how you can validate your own app idea with a rapid prototype without investing in mobile application development right away, which makes up 90% of the cost of development.
Must-Have Features for a Winning Educational App
For most educational apps out there, content is everything. So you need to make sure the content is as accessible and engaging as possible. Accordingly, every feature serving this purpose must be on your list.
Let’s review a few must-have features that should be present in nearly every interactive learning app.
Facebook and Google logins add up to easier onboarding, while the ability to invite friends allows you to scale up faster. You can also leverage the social aspect of learning by encouraging users to comment and share their findings.
That’s where the user’s virtual ego lives, with all the earned regalia — badges, points, etc. Make sure your users can customize it to their liking.
I haven’t seen anything more powerful than a notification saying your friend has outscored you in some activity. Push notifications help students keep track of their learning process.
Whether your solution helps learners practice a speech or solve math problems by taking photos of equations, it’s AI algorithms that make it possible. You can also use it for perfecting recommendations and streamlining the learning process.
Build a Winning Educational App in 4 Steps
If you’re not familiar with the app development process at all, certain steps repeat for every project, regardless of the type of mobile product you’re building:
Each step is filled with different activities that, in essence, remain the same across projects, but of course, there are some peculiarities when we talk about creating educational apps. Let’s walk you through the major steps on how to build an educational app.
Step 1: Discovery
Every successful project in our experience started with a discovery step, and mobile learning app development projects are not an exception, of course.
Discovery has to do with identifying your audience and their needs.
Depending on whom your mobile solution will serve and with what purpose, you will be choosing a platform. Is your target audience more comfortable with tablets and smartphones, or will a desktop web experience be a better fit?
Your choice of platform will, in turn, influence which technologies and frameworks your development team will pick.
For instance, let’s say you’re building an app that is focused on self-training, and your AI bot automatically pulls free tests from the internet that match your skills. In this case, you’re targeting a wide public, and choosing a cross-platform development tool like React Native or Flutter is a no-brainer. That way, you’ll be able to release the application to iOS and Android simultaneously and save some budget in the process.
On the other hand, if your target audience is teachers, and the solution will help them put together assignments and learning materials, you should strongly consider building the educational app as a web solution.
Step 2: Validate by rapid prototyping
Once you know for whom you’re creating, it’s time to put your idea into a form. You do this by designing the UX/UI and putting together an interactive prototype that looks just like a real app.
The idea is to test this prototype with intended users and improve it based on observations. As a result, you will come to the next step fully prepared, with a polished prototype that needs to be translated into coding.
What are some caveats at this first step, though, when we make an educational app?
- Remember that students like to hack things around, so when you create user tests to check the UX feasibility, ask for one thing and watch how they do this other thing that really matters to you.
- Account for slower internet speeds at some educational institutions using the optimal image and video formats, caching, and other similar mechanisms.
- The UI should work for a very wide demographic.
- Don’t forget to test all user roles, including those of the learner, teacher, parent, etc.
Step 3: Development of educational app
The development step is almost proverbial: programmers code and quality engineers test. Of course, there’s more to that, but you don’t really need to know unless you need to directly control developers.
What you should know is whether there are readily-available instruments that can be used to spearhead the development of your edu app. For example, if you plan to implement audio or video group calls, you absolutely need to consider teleconferencing SDKs like Agora or Twilio. Developing this sort of functionality from scratch would take too much time and effort.
As for testing, we recommend adding automated tests with services like BrowserStack that allow you to test a mobile application for education on 2000+ real mobile devices. It’s also a good practice to run regression tests throughout development to catch the bugs after each significant iteration.
Step 4: Deploy
Making the app available for the public may seem as easy as uploading it to the App Store and Google Play, but there are still a few things to keep in mind:
- don’t skip stress testing the server component
You want to know how your education application will behave when too many users start actively using it.
- set up DevOps properly
You should have set up DevOps processes during the development step, but maintaining it post-release ensures you will be able to seamlessly ship updates once your application is in the stores.
- consider ad-hoc distribution models
Sometimes you need your solution to be available only to your internal employees, e.g., when you’ve made an educational app for staff training. On Android, you can send them a file or link via messaging. On iOS, you will need to do this through Mobile Device Management.
Education App Development Best Practices
Let’s briefly go through a couple of best practices that you can find across all popular online learning applications.
Adding achievements and user ranking to educational applications certainly helps improve the level of user engagement.
Some of the common gamification traits noticed in leading apps include:
- animated characters
- awards and bonuses for repeated actions
- ranking of users by performance
Another important aspect of a successful learning app is having social network-like features. For example, Duolingo allows you to follow other users, encourages you to share your progress, and offers rewards for inviting friends. Other social features to consider:
- allow users to comment on lessons
- stimulate self-regulation by letting users flag content and other users’ comments
- include easy ways to share progress
Finally, you should heed the structure of your learning materials. What seems to work best is bite-sized lessons that teach one or two concepts at a time. People are likely to quickly digest info formatted that way.
What Can We Learn From Top Educational Apps?
Let’s get back to the list of top applications we’ve identified and see if we can glean something from their user reviews. Remember, people rate apps when they have strong positive or negative emotions. So we can use them as sort of markers for what contributes to better or worse user experiences in apps for education.
Give more control to users
A bunch of negative reviews has to do with not letting users fine-tune their experiences. For example, some Duolingo users complain that there are only two options for hearing words: too fast and too slow. Here’s what Duolingo could do for such users:
Design for equality
Content should be optimized for people of all colors and avoid politics. That’s especially true of solutions that target wide demographics.
Adjust the app to users
For instance, you don’t need to push the subscription after each class if users keep pressing Cancel every time. Try some other way. Likewise, in Duolingo, they collect your age but don’t adjust the content, basically teaching you as if you were a baby.
Create a better onboarding experience
Having minimum or no onboarding experience is as poor user experience as having a complete drill on all features with the first launch. You need to explain different app options gradually, as the user encounters them. And there should always be a Skip button.
Add parental gates when developing educational apps for children
Apple has strict requirements for applications targeting kids. One of the common issues is preventing children from interacting with commerce or following outbound links.
To avoid this, the app should feature an appropriate parental gate, i.e., a task that only a parent can perform. We also recommend having several random parental gates.
Think through every minute detail
You can always spot some minor tweaks that contribute to a better user experience. For instance, Duolingo fills the moments when loading another lesson by displaying fun facts about learning languages and its community. However, as soon as the lesson loads, they switch to it, regardless of whether you had enough time to read through the blurb. To avoid this abrupt experience, they could simply prolong the interval for longer texts they show.
A positive example of this would be Google Classroom’s feature that allows teachers to quickly enlarge the code on their screen for students, saving them the hustle of sending it around.
How Much Does it Cost to Create a Learning App?
When it comes to app development costs, it certainly depends on the type of solution you’re envisioning. A language learning app like Duolingo may cost around $80K, and something like Google Classroom will likely go over $100K — $150K because it’s built on the foundation of several Google products, e.g., Google Documents.
Our advice is to start with a rapid prototype ($15K — $20K) and then, based on user feedback and investor buy-in, proceed to an MVP. Or, as we call it, an MLP — minimal likable product (instead of valuable).
Educational apps have the same monetization options as the rest of mobile apps:
- in-app purchases
- sponsorship / referral programs
The top applications rely on subscription and advertising.
Our Experience in Educational App Development
One of the educational apps we built was RocketMath — a web application that we ported from an iOS app for teaching kids math. We engineered the app to be used by parents and children and worked on the admin side to allow user management.
We are also applying our mobile app development skills to enhance the company’s existing mobile app.
If you have an idea for developing an educational app for mobile or web, schedule a call with our experts and learn how to make it a reality.
Frequently Asked Questions
I want to develop a learning app for the iPhone. Do I really need to develop a web application to accompany this mobile product ?
Yes, even if you don’t plan to make the app’s content available to users through a web browser. You will need a web solution for managing content in the iPhone app. You could use Google’s Firebase as an alternative.
I noticed you ported a mobile educational app from iPhone to the web. Did you reuse the existing source code? Can I make a learning application like that?
No, you can’t take a source code from a mobile app and make it work on the web unless it’s written in React Native, and you had envisioned a web version from the start.
Do you recommend starting an educational app with iOS, Android, or both?
It will depend on where your target audience is. React Native is a safe bet to target both platforms, but make sure you won’t need to tap too deep into the iPhone’s hardware (sensors, Bluetooth, etc.)
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