Mobile App Development TrendsIt is this extremely heavy usage that is driving innovation and exciting mobile app development trends. This has given way to some amazing trends that we all must keep an eye on.
Augmented Reality and Virtual RealityMost people have experienced augmented reality (like when we watch Olympic swimming and the flag of that athlete’s country is overlaid on their lane in the pool). Virtual reality is also becoming more common. These two things have revolutionized the gaming and entertainment industries. Be on the lookout for these two things to be a trend in mobile app development.
Artificial IntelligenceArtificial Intelligence is one mobile app development trend business users are salivating over. The insight businesses get from advanced analytics is giving them an edge with marketing.
Mobile PaymentsGlobally, mobile payments exceeded $700 billion in 2017. Google and Apple each have their own mobile payment systems. This trend in mobile app development is expected to continue as developers integrate mobile payment into m-commerce solutions.
An example of the trend is of Ownage Prank's Prank app (best for prank calling) you can earn credits by purchasing them on the app.
The Internet of ThingsOne major mobile app development trend is the internet of things. Now there are devices that can communicate to each other, collecting data without any need for human interaction. Devices use this to provide either differentiation or a competitive advantage. This is one area that is predicted to explode and it is extremely exciting to see!
Beacons and Location-based ServicesThis new trend enables businesses to present offers and other information based upon location. Anyone who has the Starbucks app on their smartphone has experienced the reminder they are near a Starbucks.
Wearable AppsThere is a huge range of wearable devices available, from smart sneakers to analyse your walking pattern, smartwatches to count your calories, wristbands to assess your sleep quality and smart gloves to help you with your golf swing. Expect this to only get bigger.
Cloud-based ApplicationsThe cloud computing market is growing rapidly. It is projected to be worth $178 billion in 2018 and is expected to grow at 22% compound annual growth rate. This trend is aimed at helping with storage on your mobile device. It also provides enhanced security and ease of use. It is closely related to the next trend we discuss.
BYOD Becomes Much EasierCloud computing has made it easier for businesses to handle bring your own devices situations. In the past, security of the data was a major concern with BYOD. Now, safety has become partially the concern of the cloud computing provider. Every employee should be able to work the way they wish.
Cross-platform Native App DevelopmentYet another exciting mobile app development trend is the ability to provide apps that run across any mobile platform. Businesses demand this because it cuts down the cost of app development.
Android Instant AppsAndroid developers can now provide instant apps--apps that don’t need to be installed to run. These apps are becoming more important with the shortage of storage on mobile devices. These applications are found in the Google Play store and have a “Open App” button that simply launches the app. Users can jump to specific aspects of the app as soon as it opens on their device.
Battery-efficient and Lite AppsStarting from Android 6, and especially Android 8.1, apps have less and less time to finish the tasks in the background. After a user blocks the screen, a so-called DOZE mode is enabled. It reduces battery consumption by deferring background CPU and network activity when the device is unused for long periods of time. App Standby mode, on the other hand, defers background activity for apps with which the user has not interacted recently. This is all a part of the building for billions trend. Not only will such an app be more visible in Google Play store, it will also – probably – reach more users. As Google points out, the emerging markets have challenging characteristics which developers have to take into consideration:
- Slow, intermittent, or expensive connectivity.
- Devices with screens, memory, and processors that may be less capable than devices in other markets.
- Limited opportunities to recharge batteries during the day.