Did you know that mobile banking apps have been around for over a decade? Did you know consumers prefer mobile to online banking? Did you know tech giants like Apple and Google are already in the game? If you already knew all of that, then this Statista report will come as no surprise:
Today, most US banks offer mobile experiences. So, a mobile banking app is more of a catch-up game for smaller banks, and more so a battleground for fintech startups.
Whether you’re looking for info on how to build a banking app to engage customers or have figured out a unique customer need that calls for mobile services — you are in the right place. You’ll learn about that and much more.
- Why You Should Make a Banking App
- Must-Have Features
- Advanced Features
- 5 Steps to Building a Mobile Banking App
Mobile Banking App Market
If you’re reading this, you must be quite familiar with the market, but let’s quickly recap the state of affairs to make sure we’re on the same page.
Banking apps today
According to an MX study, the deadly virus has definitely played its part in the 50% surge of mobile engagement with banks.
“Americans are turning to mobile banking as a way to take control of their finances and plan for their economic future.”
Ryan Caldwell, founder and CEO of MX
This growing demand for remote bank services may indicate that we’ll see more apps released by smaller banks, which have been slow on adopting mobility solutions. Back in 2018, more than half of community banks didn’t have a mobile presence.
Research paints a bright picture, predicting almost a $2-billion milestone for this market by 2026, but the result remains to be seen. Here are some more reassuring stats:
- more than 75% of Americans used a mobile to check their balance in 2019
- 6.93% of millennials used banks’ mobile apps in 2019
- 89% of Americans use mobile apps by banks for account management
Mobile banking trends
Neobanks vs. challenger banks vs. traditional banks vs. tech giants
One of the biggest trends we notice lately is neobanks (startups without a banking license) are turning into challenger banks (those with a license). And traditional banks are buying or partnering with both.
A case in point: Varo — a digital-only mobile financial service — will be moving its 2 million accounts from The Bancorp Bank to Varo Bank, after receiving approvals from the FDIC and Federal Reserve. Another example: Google is partnering with BBVA, Citi, and a handful of other banks to bring accounts and other financial services into Google Pay in 2021.
As voice is becoming a ubiquitous tool for controlling mobile devices, banks are integrating their apps with Siri, Alexa, and Google Assistant. Alternatively, some choose to build their own voice assistants from scratch.
A case in point: US Bank has just launched an in-app voice assistant to help its customers quickly navigate the app amid pandemic using natural voice commands.
Chatbots are very similar to voice assistants, except they rarely talk, offer question templates, and overall resemble dumbed-down versions of AI-powered assistants. Still, millennials, who grew up on messaging, may prefer this navigation to find a specific service, transaction, or helpful tip.
A case in point: NOMI, Royal Bank of Canada’s chatbot serves 1.1 million customers per month. It has answered 1.9 million questions from customers since the bank added the new feature in spring 2020.
We can’t just miss AI and machine learning since they power pretty much the rest of the fintech revolution. But you get it, it’s everywhere.
3 most successful banking apps
We picked 3 apps that we believe give you a snapshot of what’s really happening in the industry.
Chase Mobile by JPMorgan Chase
Why: JPMorgan Chase Bank is the largest bank in the US. It’s no wonder they have the biggest fan base hooked on their app: 38 million customers.
Highlights: One of the new features Chase Mobile has to offer is scanning paper receipts and automatically linking them to appropriate transactions.
Why: Chime is one of the fastest-growing fintech companies innovating mobile consumer banking. They started in 2014, reached 1 million users in 2018, and catapulted to 8 million users in early 2020.
Highlights: Chime offers a free checking account with a fee-free overdraft service, salary advance, and a savings account. As a side bonus, Chime customers get to build their credit score using a credit card that works like a prepaid debit card.
Why: Wells Fargo is a well-established bank with the most active mobile users, with 5,295,688 reviews on Google Play and App Store combined.
Highlights: On top of the usual features you’d expect from a traditional bank, Wells Fargo keeps adding new innovative tricks like a highly personalized cashback rewards program. They even have a separate mobile app for younger customers.
Wrapping up on trends
Why do we think our choice is characteristic of the current situation in the US mobile banking market? Well, the deal is neobanks and challenger banks take about 3% of the market share, and the big boys aren’t going anywhere. Instead, there are many partnerships, mergers, and acquisitions between mobile fintech startups and traditional banks.
Conventional banks are trying startup models to come up with new mobile products, and fintech companies, like Revolut, keep innovating from the other side. Both meet somewhere in the middle. I believe all fintech startups working on a mobile banking product seriously consider a buy-out or acquisition as a successful exit strategy from the get-go.
Why You Should Make a Banking App
Long story short, banks cut operating expenses, sell more products per customer, and attract and retain more users. Startups sell to traditional banks or eventually become banks generating, on average, 10-15% of the invested amount per year.
That’s it, and you already know it better if you’re in the business. Oh, and smaller banks and credit unions do play the catch-up game to retain their customers. All are good reasons to start a banking app.
If you’re just starting to custom develop your app, it better live up to customers’ expectations. And they’ve had quite a while to grow them. Here are some basic features an average Joe expects from a modern banking app.
Balance and transactions
At-a-glance balance and transaction history have become the cornerstones of a mobile app produced by banks. That’s usually the first thing users see after onboarding an app: show them what they own and let them quickly find and identify transactions.
Mobile payments are why everybody loves banking from their sofas. Integrate with as many service providers as possible to allow your customers to pay for their everyday expenses, transfer money to friends and family, and pay off loans and mortgages. Ideally, they should be able to pay for anything at all.
Another nifty feature that saves your customer a trip to the bank when they need to deposit a check. Instead, they take a photo of the check from both sides, endorse it, and upload it via the app.
These are notifications nobody likes to miss. Besides offering account status updates, notifications may ask for authorizing a scheduled transaction, which users can greenlight with a single tap. That’s a perfect tool to get someone sign up for automatic pre-planned payments.
Customers should be able to block their credit and debit cards, assign them to a different account, set limits, change the PIN code, and do many other things that their banks support.
Security is everything, especially when it comes to personal finance. By adding support for fingerprint and FaceID sign-in, you make your customers feel at ease and protected at the same time. And everybody likes to tap or glance at a phone to be able to sign in.
Ok, I’m on the fence with this one. On the one hand, all major smartphone banking apps show graphs or bubbles with the user’s expenses grouped by categories. On the other hand, if you’re just starting, that’s probably not something your customers can’t live without.
Now, suppose you want to create a banking application that will rise above the crowd. In that case, you should envision some unique value-adding features. And if you want to join the top ranks, consider adding the following functionality at minimum.
When I fire up my bank’s app, I get what I need right in front of me: the currency exchange rates, payment templates, balance, and pending transactions. How did I get this? My bank graciously allowed me to customize my screen this way by letting me toggle off and rearrange panes they display in the app. Of course, I’d prefer the app to do that automatically based on how I use the app, but we get what we get, right?
Cardless ATM access
Being able to withdraw cash when you forget the card in your car is a big deal. Some apps will have QR codes or some other form of interaction with ATMs to let you in, even when you don’t have a card.
Access other bank products
Easy access to the rest of bank products within a mobile app ensures you will get maximum value per customer. At the same time, customers can take out a loan right where they are, in the moment, without having to visit a physical office.
Chatbot or voice assistant
The cherry on top, that’s what a robust chatbot or voice assistant can become to your app. Bank of America reported that only 1% of their mobile customers (of over 27 million) turn off Erica, their AI-enabled chat & voice assistant.
In addition to regular notifications informing users about their recent transactions and balance status, you can enhance the app with alerts that trigger based on different criteria. Such alerts will pop up upon reaching daily or monthly expense limits for particular types of transactions, etc.
5 Steps to Building a Mobile Banking App
Step 1: Build and verify a prototype
You’re probably thinking, “I need to figure out the app’s architecture first: Do I want it built as microservices or SOA? What programming language should I choose?”
While those are important decisions, you should start by focusing on your customers. What needs are you trying to cover with an app? How and when are they likely to use the solution? These and many other questions will help you answer your main question, “How to make a banking app?”
To answer these questions, you build a prototype and test it with your target audience to see if they are using it the way you envision. Fortunately, a prototype requires 10x fewer resources to build and verify than developing a full-fledged mobile app.
Use customer feedback to iterate your prototype until everybody is happy. This approach implies that you’ll be ready to develop a solution with a proven product-market fit without wasting your resources.
Step 2: Lay the groundwork for security
Whether you’re a traditional bank or a startup looking to revive mobile banking, customers expect top-notch security. After all, they are trusting the app with their money. So, you have to develop a secure mobile banking app.
Positive Technologies have recently published their findings based on the research of vulnerabilities and threats in mobile bank solutions for several large banks. They’ve discovered that:
- In 13 out of 14 applications, attackers can access user data from the client-side.
- 76% of vulnerabilities can be exploited without physical access to the device.
Not only do you need to protect your app and the server-side, but you should also inform customers (and your employees) about cybersecurity best practices. On the app’s side, you need to consider:
- source code obfuscation so that attackers can’t decompile an app and glean data for hacking
- removing names of classes and methods from source code
- adding protection against code injection and repackaging
- use SSL and 256-bit encryption
Some of the top-of-the-line safeguard practices that make a mobile banking app more secure include:
- verification of transactions with a short code sent via a push notification
- two-factor authentication
- regular password updates
You should also remember the user comfort and include features that simultaneously protect and simplify app usage:
- allows short pin codes for easy access
- support bio authorization: fingerprints and FaceID
- require users to change pins regularly
Step 3: Execute a.k.a code the banking app
Programming the app will be the most time-consuming step. That’s when developers take the prototype and turn it into a live app. And even though your development process will largely depend on the specifics of the product, some general recommendations can help you transition smoothly.
Native is a must
We recommend using native programming languages: Swift for iOS and iPad OS and Kotlin or Java for Android. Those are officially supported by Apple and Google and provide you with full control over every aspect of the app. If you’re playing a catch-up game, though, and need to push something quickly to stop customer drain, React Native is a viable option (you get an iOS and Android version on a smaller budget and faster).
Agile is more than a buzzword
Setting up your banking app development process the Agile way gives you these benefits:
- full transparency of the progress
- ability to pivot if something changes (internal processes, market, etc.)
- faster time to market
Another buzzword you may think, but wait. If you spend time at the beginning of the project to set up a DevOps environment and procedures properly, what you get later is regular updates to your apps.
Continuous integration and delivery tools ensure your developers can focus on adding features and fixing issues — app updates ship as if by themselves.
Pluggable code is not always an option
We recommend using the least amount of open-source or commercial code in your app. Only if you can thoroughly test code for vulnerabilities and modify it yourself should you consider using third-party solutions. The thing is these products keep developing, and their updates can break your app. So even if you choose to do so, pick trustworthy suppliers, like Plaid, Ficinity, or Quovo.
QA is your everything
Testing starts as soon as developers have shipped a feature or two. That goes back to Agile, which involves testing the app after each iteration (usually 2 weeks). Needless to say, you should run regression and unit tests before releasing your mobile banking solution to a small, controlled group of loyal users.
Step 4: Enhance the app by integrations
We’ve already mentioned Plaid, an API that allows fintech apps to connect with user bank accounts (with their permission), but there are other third-party services you could use in your app.
A good example is Zelle. This service has found its way into many banking apps for simplifying cross-bank money transfers. With Zelle, users can send payments to friends and family regardless of the bank they’re using.
Another service you may find useful is Docusign. It can help you easily create mobile-friendly agreements that users can sign right on their mobiles. Let us know about your goals with the banking solution you envision, and we’ll recommend appropriate vendors.
Step 5: Release and maintain
The most pleasant and rewarding stage of the entire adventure, right? Only if you have the right development partner who will help you get through a thorny maze of the review process in the App Store and Google Play. And remember to stress-test your servers to ensure customers won’t bring it down on the release day.
Cost of Developing a Mobile Banking Application
A couple of millions with an in-house team, and between $300,000–$500,000 with a contractor team. That’s an approximate price range for building a banking app from scratch. And if you are a fintech startup looking to address a niche customer need with a mobile app, the cost of developing your app should squeeze within the $110,000–$240,000 range to get the first working MVP out.
Annual maintenance will end up at around $100,000 and $45,000 for the two variants, respectively. But the long-term investment strategy for such an app should absolutely base north of $1 million. How long it takes to develop your app will depend on the team involved, features of the app, but anything between three to six months is what we’ve seen depending on the specific features and complexity of the app.
To give you one example, a new mobile banking startup called Step had raised $3.8 million in a seed round before they got $22.5 million from Stripe and started building a full version of their teen-oriented mobile banking app.
Create a Mobile Banking App With Topflight Apps
I’m sure you have at least a dozen other questions we haven’t covered in this guide. Please check out the FAQ section below to see if you get answers to “How to create a banking app”. If you want to discuss some aspects of your mobile banking app development in more detail, schedule a call with us. We’ll make sure you’re covering all the bases before plunging into the exciting world of mobile banking.
Frequently Asked Questions
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