It doesn’t matter what stage you’re in–it’s never too late to avoid the costliest mistakes in your app development journey. And if you’re looking to build successful apps in 2019, then it’s important that you have the wisdom to make financially smart decisions that can 10x your success in app development.
That’s why we’ve come up with 5 Easy Steps to Building Successful Apps in 2019:
Step 1: Prepare for Battle
Step 2: Validate Your Idea First
Step 3: Select Compatible Technologies
Step 4: Protect Your Data
Step 5: Know Your Numbers
Step 2: Validate Your Idea First
Test and fail cheaply upfront
A few years ago, the rite of passage for an app was getting a fully-coded but bare-bones prototype into user’s hands long before user feedback came into play. That is no longer the case.
We now get user testing on our animated design prototypes using tools like usertesting or usabilityhub (for the record, the latter is cheaper), which means that we can now test real user behavior on an app concept before a single line of code is written. Based on that feedback, we can iterate a new design within a week. By the end of 4-6 weeks of design, we know that users find the app easy to use and get real benefit out of using the app. An MVP can take anywhere between 2-6 months to build, depending on complexity. No matter how you slice it, that’s still a huge chunk of change. Do whatever you can to find product-market fit before investing into that.
When iterating your MVP, separate noise from real user issues
After reading the paragraph above, you might be thinking you need to take everyone’s feedback to heart. That’s not true, and doing so can be downright dangerous. If people are shouting for a new feature but they still stick with your app as is, take comfort. That means they find value in it even without the extra features. After launching your MVP, you should “measure” and “learn” by listening, but listen to actions more than words. Use feedback as clues, but use analytics tools to verify them. Analytics such as engagement metrics and heatmaps allow you to see where people are engaging most on your app and where they’re dropping off. A measuring strategy which is just as educational is the simple act of watching people use the app. If users aren’t using something, get rid of it. If it’s a poor user experience getting in the way of them converting, improve it. Again, the key is to differentiate what users say from how they act, and to be especially careful when it comes to new feature requests. These must be viewed with different lenses than bug reports and complaints about poor user experience. Adding new features more often than not is about increasing an existing user’s lifetime value or expanding the addressable audience size, and not something you should do to placate your initial target market.
Other paths to validating your idea first:
- Begin building metrics for your future mobile or web application.
- Learn how to use customer feedback to iterate your app.
- Get up to speed on the perks of A/B testing.
- Familiarize yourself with the Designer-Developer Rope.
- Take a deeper dive into learning about developer-industry relationships in healthcare.
- Remember your roots: where did your idea come from?
Feeling confident about how to validate your idea first? Read on:
Missed the first step? Don’t worry, you can catch up here.